Demand Generation + Lifecycle Marketing

Let's Connect

Focus Areas

  • Marketing Program Manager and Demand Generation professional with 9+ years of experience leading global B2B marketing programs, integrated campaigns, lifecycle marketing, and revenue-focused initiatives. Experienced in demand generation, ABM, GTM strategy, marketing automation, and marketing operations, with a proven ability to partner with sales, product, and executive stakeholders to drive measurable business growth. Generated $25M+ in attributable pipeline within four months at HP and drove $3.5M+ in closed-won opportunities through targeted webinar, email, and demand generation programs.

    • Account-Based Marketing (ABM)

    • Agile Marketing / Iterative Campaign Optimization

    • Demand Generation

    • Executive Dashboards & Reporting

    • Go-to-Market (GTM) Strategy

    • KPI Development & Tracking

    • Marketing Automation

    • Salesforce Marketing Cloud

    • Tableau

    • WorkFront

  • Experience leading and scaling B2B marketing programs across global and regional markets, partnering with cross-functional teams to deliver localized campaigns aligned with business, pipeline, and revenue objectives. Skilled at coordinating multi-region demand generation, lifecycle, webinar, and digital marketing initiatives while maintaining consistent strategy, execution, and performance measurement.

Marketing + More

 Let’s Work Together

  • Actively Interviewing:

    • Marketing + Project Management + Video Production Roles

    • Remote + Hybrid Available (EST)

    • Contract or Full-Time

  • It all begins with a hello. Feel free to connect with me on Linkedin! www.linkedin.com/in/mikaela-dyett